![]() Link Shortening is a feature under Twilio Messaging Services and can be implemented through the API or console. ![]() For more info: aca.com/1234xyz - Reply STOP to unsubscribe Please contact your representatives today to let them know you care about reducing air pollution. Hi, it’s John from Americans for Clean Air (ACA). The below message has a properly branded short URL that meets US carrier expectations: For more info: /1234xyz - Reply STOP to unsubscribe This message contains a URL that is not properly branded, because it does not align with the organization name: ![]() The use of these public shared shorteners will result in higher risk of filtering, with no recourse if filtering does occur.įor an example of what "proper branding" means, consider an imaginary political organization called Americans for Clean Air, sending call-to-action messages to opted-in subscribers. US carrier policies strongly discourage the use of shared public URL shorteners, due to the frequency of use by spammers, scammers and other bad actors. Do not send links that have been shortened using shared public URL shorteners, such as free TinyUrl or Bitly links. "Proprietary" means the short URL belongs to your business and is not used by unrelated businesses or organizations. properly branded – the domain aligns with the message sender identified in the text message itself.proprietary – a dedicated custom domain that belongs to your business, not a free shared public link shortener.Because of this, consumers are less likely to click on the link, because they are not confident of where the landing page will take them to.Īccording to T-Mobile’s Code of Conduct, and US carrier expectations in general, a short link should be both: Sending messages containing unbranded URLs is a common technique used for fraud/malicious messages. When sending SMS or MMS messages containing shortened URLs to users in the United States, use a dedicated, branded short domain that belongs to your business. SMS and MMS messaging with shortened URLs - United States ![]() Shortened links are a great way to make a message shorter and more readable for the recipient, but it is crucial to understand some rules and best practices to ensure successful delivery, as well as a good user experience. You can also set up your webhook to receive click events when recipients of the messages click on the shortened link. This functionality enables you to programmatically shorten long links with your own company branded domain without any extra API calls. L ink Shortening is now accessible in public beta on the Programmable Messaging API. ![]()
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